Wicked Cool Records is the label arm of Renegade. Its goal is to sign quality up-and-coming acts, produce and release great records, and selectively acquire valuable back catalog. Renegade will utilize its various promotional channels including syndicated terrestrial radio, satellite radio, TV shows and tours to attain new levels of popular interest for its bands.
The distribution path chosen by Wicked Cool is a direct-to-retail partnership with a major retailer throughout all their retail outlets. Wicked Cool will release a minimum of 12 new artists albums and 4 “Coolest Song of the Week” compilations from Renegade’s Underground Garage program in the first year, with increased releases in the following years. There will be a prominent Underground Garage section in each retail outlet throughout the US and featuring all Wicked Cool titles complimented by online and innovative alternative distribution channels.
Drawing on the popularity of Garage Rock in general, Wicked Cool will also release select compilation albums from established and/or emerging artists as well as the “Coolest Song of the Week” compilations from its Underground Garage program.
Wicked Cool uses a unique 50/50 profit sharing mechanism with its bands and takes expenses off the top to assure the bands get a fair deal.
