Little Steven's Underground Garage
Little Steven’s Underground Garage is the most successful, fastest growing, and most critically acclaimed syndicated Rock music radio show in history. From 20 affiliates at its launch in April of 2002, Little Steven’s Underground Garage is now on 146 stations in 202 markets and just celebrated it’s most successful year yet, with listenership jumping 25% to over 1.2 million listeners tuning in weekly. LSUG is currently in nine of the top ten markets in the U.S., including New York, Los Angeles, and Chicago and is also in the top markets in Canada, including Toronto, the fourth largest in North America. The show is broadcast internationally in Stockholm, Rome, Padua, Copenhagen, Singapore, the UK as well as being on Vocie of America in 45 other countries around the world..
Entertainment Weekly has featured a story about the Underground Garage’s “sky-high” ratings, and according to Arbitron, the show is doubling and tripling listenership in its time slot. xIn New York City, the ratings quadrupled after the show went on; in Boston, the ratings soared more than five times; and in Memphis and Albany, more than six.
The Underground Garage has also received unprecedented rave reviews from the country’s leading music magazines and television news shows. Rolling Stone Magazine called the radio show “mind-blowingly great,” adding that, “Quite simply, Underground Garage is the most exciting thing to happen on Rock and Roll radio in years.” MTV named Little Steven “the coolest DJ in the country, a proud throwback to the late-night hipster jocks of long-gone 1960s and ‘70s FM radio.” The unprecedented coverage in major music magazines, celebrity magazines, radio trades, record industry trades, advertising trades, wire service stories, high profile websites (MTV.com, VH1.com, People.com), national and local dailies, national and local weeklies, and national television easily surpasses that of any music-oriented radio show in the country.
